Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider.
It may also be self-serve or through an advertising agency.
As the number of sites on the Web increased in the mid-to-late 1990s, search engines started appearing to help people find information quickly.
Search engines developed business models to finance their services, such as pay per click programs offered by Open Text to Overture in 2001, was purchased by Yahoo!
As with other extensions or add-ons, it can be configured and enabled through browser settings.
in 2003, and now offers paid search opportunities for advertisers through Yahoo! Google also began to offer advertisements on search results pages in 2000 through the Google Ad Words program.
By 2007, pay-per-click programs proved to be primary moneymakers for search engines. and Microsoft announced the intention to forge an alliance. & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.
Yahoo's mired in third place in search with just 12.7 percent of the search market, well behind Bing.
While Java would just change your default search provider and not install an app, it's still a hassle to reset if you didn't want it.